Twitter - marketing tool or social networking? June 12, 2009
Posted by thinkphd in : Miscellaneous , trackbackI am on Twitter, yes, I admit that. Find and follow me here. Everyone talks about Twitter being a social networking site, a “mini-blog.” But take another look…many use it as a marketing tool. More than half of tweets are related to something someone is selling. I even use it in this way. Here is a recent tweet:
Become a Lifelong Learner - http://bit.ly/8jLUJ AC#
It’s a link to one of my articles on Associated Content.
I want people to go and read my article! I get a lot of tweets asking me to buy something, or join something. I have lots of followers that I have no idea where they heard of me or why. Some seem to just want to accumulate followers as if it justifies the whole geekiness of the thing. How could anyone read tweets from thousands of people? Wow. I can’t even keep up with my own tweets.
So Twitter is really a marketing tool. I wonder if anyone has determined if it is effective or not. I know it drives traffic to linked sites; but is this simply random?
I’d like to know how my readers are using Twitter: do you use it to keep up with friends or a marketing tool or something else?
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