MGT5019 - Assignment #2 November 7, 2006
Posted by thinkphd in : MGT5019 , trackbackI received the second assignment back today and was very pleased with the 100% that Dr. C awarded. This paper was an analysis of the Case 3B in the text: The Body Shoppe International PLC (1998 - 2001). I had heard of The Body Shoppe previously but this paper gave me the opportunity to take an in-depth look at the company, which portrays itself as eco-friendly in all respects. I was surprised to find that the public image is very different from the true picture of this company.
My B.S. degree is in Environmental Science and I believe that I understand ecological issues reasonably well. The Body Shoppe has some ethical issues that must be resolved before I shop there. It seems the owner has used the company as a platform for her own political agenda. Recently, the company was purchased by L’Oreal which will use The Body Shoppe in a marketing campaign to corner a particular advocative demographic. Researching the paper was very interesting and Husband and I had some good discussions about The Body Shoppe. He sees all ethical issues in “black and white” or “right or wrong.” I mentioned our discussions to Dr. C. when I turned in my paper and he wrote the following on my returned copy:
Very good paper and very well researched. Also, in your note to me you indicated that you had a good family discussion about this assignment – I would have liked to have heard what the general family consensus was. Also, don’t be afraid to throw in your personal opinions- it not only shows a practical understanding of the issues but it adds to the “character” of the paper as well as makes it more interesting to read.
I have always steered away from inserting personal observations or opinions into academic papers, but it appears as though Dr. C. would like to have some of this in the assignments. This will feel a little strange but I will certainly make a point to add some “character” to my next paper. Since this is an Ethics class, he wants to see the impact of our study on our personal selves.
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